April 17, 2020
Launching Thankful for Art #TFA
Kia ora friend of the arts
We’re pleased to launch our new advocacy campaign – Thankful for Art #TFA, which celebrates the value the arts are bringing to people during the lockdown and shares ways New Zealanders can engage with, support and participate in the arts. We’ve seen the abundance of creative mahi and resources surfacing during these extraordinary times and are responding with this four-week national arts advocacy campaign.
Ngā toi (the arts) are crucial for New Zealanders’ wellbeing, especially during a time of crisis. Whether it’s reading a book, watching a film, creating a tivaevae, grooving to a dance track, or a whānau crafting session—the arts are doing what they always do: bringing joy, laughter, tears, solace, inspiration, hope and curiosity.
Now it’s time to show our thanks!
Keen to be involved?
Please watch the Thankful for Art #TFA video and share on Facebook, Instagram and Twitter. Also visit www.thankfulforart.co.nz for more information on the campaign.
We’re inviting all New Zealanders to participate in being ‘Thankful for Art’ by sharing their favourite art works, and reasons they’re thankful for art, using their social media channels, and connecting with the campaign by using the hashtag #TFA.
Keep your eyes on our social media channels: over the coming weeks we’ll be sharing works by some of Aotearoa’s artists, as well as the ways that you, your whānau and friends can get involved.
Ngā mihi nui to the amazing artists and supporters who have helped kick off the campaign. We value your work and are so thankful for all you do.
This campaign is part of our advocacy response to the COVID-19 crisis, and follows closely the opening of our $16 million Emergency Response Package earlier this week (providing financial support to artists, arts practitioners and arts organisations, including collectives and groups, affected by COVID-19).
Take care, and stay safe.
Mā te pohewa mā te auaha hoki, ka whakapuaki ngā kura e huna ana.
With imagination and creativity, a hidden jewel can be revealed.
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